Simple social tools free download

If you need to confirm basic metrics like spend, impressions, or cost per click CPC , you often have to sort through a mountain of data in your Facebook Ads account. When you want to streamline your analysis, AdsReport has you covered. Once you connect your Facebook Ads account, you can see insights in seconds. Key metrics like spend, revenue, impressions, clicks, click-through rate CTR , and CPC appear at the top with helpful comparisons to the previous period. Track your Facebook Ads insights with one of our favorite social media marketing tools.

Click to view more metrics, and you can see all the other data that matters to your team, such as page likes, landing page views , post engagement, and purchase metrics. Does it seem like your Facebook strategy is missing something? A little perspective can go a long way.

Or maybe your social media marketing agency is rocking reach compared to previous months. Nice work! After all, your competitors are working hard to attract a similar audience. Connect your Facebook Page to this free tool, and see how your performance stacks up to over 58, other pages. You can compare metrics like:. Barometer is 2 on our list of favorite free social media marketing tools. The average percentages featured in Barometer are based on the last 50 posts for each Facebook Page, giving you a solid basis for comparison.

To fine-tune your Barometer, choose the audience range that matches your Facebook Page and get more accurate industry averages. You can compare your Facebook Page against the industry average for the past 30, 90, or days to get a better idea of how your brand is truly performing. Many of the best social media management apps include tools that automatically shorten your URLs. Meet Bitly , a free social media marketing tool that shortens URLs and stores them in your own personal database.

Within your database, you can give URLs original titles and add tags for better organization. That means you can tag all URLs related to a campaign or promotion so you can find and analyze them easily. But Bitly offers much more than shortened URLs. This tool also provides basic analytics, so you can understand how each link performed. Set up Google Alerts to see where people are mentioning your business.

Add alerts for specific terms related to your brand and industry — when you set them up, you will receive email updates on all the newest mentions. This popular free tool helps you keep track of all mentions of your brand across several platforms, such as Facebook, Twitter, blogs, news stories, and other online media outlets. The data collected from Social Mention is categorized by these four things:.

Make sure your social media campaigns are performing well. Take a look at these analytics tools so you can make sure you're driving engagement and growth for your business.

Awario provides you with the powerful analytics you need to track your growth. This social analytics tool helps you to sort your social mentions by sentiments. It also allows you to view line charts and maps to help you see visual data and identify trends. Awario has a free trial, but there is no free plan. How much traffic to your website comes from social channels?

No matter what channels you employ for your social media marketing, without a way to measure your return on investment ROI , all of your efforts mean nothing. You need to be able to analyze your results and answer important questions, like:.

Google Analytics can give you these answers and a whole lot more. Simply set up analytics on your website to monitor and analyze your traffic. It's a total must have app to see how your social media efforts are bringing in new leads and traffic, and best of all, it's free!

Don't forget that a lot of social media networks have built-in analytics that track your performance! Twitter Analytics, Facebook Analytics, Instagram Insights, and LinkedIn Analytics are all valuable tools you can use to track your visitors, followers, and engagements. Visuals are vital to your social media marketing content. With these awesome solutions, you're able to create engaging graphics that resonate with your audience.

Visme is a leading name in the visual content creation game. From social media graphics and presentations to printables and beyond, you can develop all your visual content with this user friendly tool.

The Basic plan is free, and you can use it for as long as you want for up to five projects. This is a great risk-free option to explore how you and your team can start creating awesome visuals with Visme.

One of the best aspects of this platform is the fact that they set you up for success in using their product, thanks to their huge selection of educational resources. Their Visme Versity includes an educational blog, helpful videos for tutorials and tips, live webinars, and ebooks and handbooks. Additionally, you can save tons of time by using their incredible templates. They provide thousands of themes and templates for any visual content format you need.

If you want to create amazing, custom graphics to post on social media, Canva gives you a lot of tools to choose from. Canva makes it easy to create breathtaking graphics and designs — and, if you'd rather start from scratch and create your own, that works too!

Beyond social media, this design website offers tons of tools for creating documents, flyers, marketing material, and more. Regardless of what you're doing on social media, you'll probably want to check Canva out. Like the other graphic creators, Stencil has a simple drag-and-drop tool that allows you to make any social graphic you want.

Search through over two million royalty-free images to use as backgrounds and add fun text to provide context and value to your readers. Not in the mood to design your own? Choose from any of their pre-made templates and customize it to fit your brand. Once you're done, all you have to do is download it! Infographics continue to be a valuable sharing tool to distribute knowledge to your audience.

And, if you need a simple creator to make some kickass infographics, Piktochart is your best option. Piktochart features tons of amazing templates you can fully customize to suit your brand, your information, and platform.

There are even presentation templates if you plan on creating informational slideshow, LinkedIn SlideShares , and more. Making stunning visuals for your social media accounts helps you to engage your audience.

The Over app simplifies the process of creating branded visual content with gorgeous graphics and animations. You can make posts for your story, for social media ads, and for your profile. Over is simple to use, and it allows you to collaborate with your team members on projects. While social media can seem daunting, using these social media management tools can help you organize your efforts and keep them focused. Note that a lot of these tools perform more functions than stated here, and the more robust and versatile they are, the more beneficial they can be for your business.

For example, Hootsuite, while an amazing scheduling software, can also be a great social mentioning tool! As you become more proficient with their use, you'll become a much better social marketer and will reap the benefits of this powerful online marketing medium.

These 23 tools come at no cost to you — no limited trial period, just free tools that can help you build a better brand on social media.

But, if you ever want to commit to one of these tools and utilize them to their full potential, there's always room to upgrade! A social media management tool is a software designed to help users manage, monitor, and publish their social media networks. Different tools have different functions that can help you stay active and engaged on your various social media channels. The whole Adobe suite is full of great programs but we have a special place in our heart for Adobe Spark , which can take your content to a whole new level.

Both Adobe Spark Post and Adobe Spark Video are great tools for creating social assets for your brand, but when it comes to making ads that your followers actually want to look at, Spark rules supreme! And the free version has more than enough features to get you going. You can create Instagram Stories, animated feed posts, Pinterest pins — anything your creative heart desires.

And the best bit? Another great tool for making creative assets for your social platforms is Canva. Much like Over, Canva has a huge range of share images templates to choose from, along with built-in color schemes and text pairing options to make your posts stand out from other accounts online.

Available on: desktop , iOS , and Android. Available on: iOS and Android. If you regularly collaborate with other brands on co-marketing projects or work with influencers on social media, you might want to consider setting up UTM tracking links with Google.

By adding UTM parameters to your campaign URLs, you can find out where your traffic came from and the route it took to reach you, as well as information about exactly where on a screen your visitors clicked and which keywords were effective.

When your UTM link is created, you can share that custom URL with any of your marketing partners or influencers and easily keep track of how much traffic they generate for your site. Instagram is part of the Facebook family, so a lot of your settings and features, like ads, are managed via Facebook.

With Creator Studio, you can also schedule posts, track engagement rates, monitor comments, place in-stream ads, and manage multiple pages in one place. And Facebook is always making improvements to the dashboard. With the new Instagram Creator Studio, creators get access to a ton of new Instagram tools and features, including the ability to schedule IGTV videos.

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