Most effective call to action phrase for free download

There are three aspects that all of them have in common. Some are more obvious than others in their execution, but all take a similar approach to driving action. So if you were waiting for the perfect time to seize this opportunity, the time is now. Send for your free issue today. May I send you a free copy? So indulge—in so much excitement, for so little! A call to action is often the final instruction to a reader, so it makes sense that for similar products, that instruction is largely the same.

Even so, there are three things that nearly all of the examples above include that are important for any call to action, regardless of format:. Together, these three elements make for a simple, straightforward request that requires little of the consumer. When marketers first started using digital channels to reach their customers, it was a logical choice to simply replicate their print campaigns in a new format.

Consumers were used to direct mail advertisements, and keeping the content largely the same likely made them more comfortable with the shift to digital. They were already familiar with this style of copy, so the only change was that they could now click a button instead of taking a more complex action.

From here, some advertisers decided to simplify their calls to action as they shifted from print to digital. In theory, this increases the chances that potential customers will take action.

So order W now—and see what you think of your free issue. As W magazine shifted to digital, they continued to use this approach. But they adjusted it to take advantage of the immediacy that comes along with digital campaigns.

Another magazine, Audobon , attempted to entice readers with something beyond a simple subscription in their CTAs. But even if they returned the subscription card right after they received this advertisement, it would be at least a week — and probably more — until they started seeing any benefits at all.

Even without direct mail, advertisers gained the ability to make offers that presented immediate benefits to their target audience. This was a huge improvement over requiring potential customers to wait weeks for information. Plus, the idea of immediate gratification is much more compelling for most of us. Come volunteer for a conservation project in the wilds, an environmental project in the tropics, an archeological dig abroad.

The copy here is fairly compelling. It explains exactly what they can expect to gain by clicking, and why the company is qualified to be offering the promised information.

In that context, this email worked and was likely very effective in driving clicks. And readers who did click either link were directed to this dedicated landing page:. But with digital campaigns, where users are already familiar with a product and just need to be encouraged to take a final action that offers immediate results, simplicity works.

In fact, at this point, saying that simplicity works might sound like stating the obvious. For example, another issue that many traditional marketers found challenging when they first switched to digital campaigns was striking a balance between weak and strong CTAs.

What does it require of the user? And is there an immediate return? This makes it an ineffective landing page. Or, at the very least, not nearly as effective as it could be with a clear CTA. But on the flip side, some digital marketers also make the mistake of making their CTAs too strong. That would be extremely difficult to do. Instead, they attempt to force users to convert by making it the only action they can take on a page.

If a user lands on this page and is ready to join or is already a member , this is likely extremely effective at converting them. What if they just want to browse the site and see what the company has to offer before becoming a member? This call to action example is a little too high-pressure. Fortunately, many companies have learned to strike a balance where they guide visitors to take action without forcing them to do so.

Instead of requiring visitors to enter their email upon arrival, they let them freely browse their products without a popup in sight. They can also add various items to their cart as they browse. Get all of them in our April marketing ideas post! What can you replace diaper bag with? Must-do list? I dont know if this is an ebook, webinar, blog post, or what. But the "1" in the button tells me it's giving me the first item in the list Make your CTA phrase the first funny, or clearly not true but funny nonetheless reason to get the offer.

As stated above, the surrounding content should speak more to the button for it to be effective, but the creativity and the fun is there. The rest of these call to action phrases and examples aren't exactly entertaining or super-unique, but still just different enough to be noticeable.

This is for a certification course for product marketing managers. There's a lot going on here in this popup. Being concise and specific is one of my many tips on how to write copy that sells.

A nice little reminder that clicking this button doesn't send anything to anyone. Just a fun example of a call to action button using rhyming. In this case, the button isn't conversion-critical, but more of a way to express Trader Joe's brand voice. And that's it!

Use these call to action phrases so you can get more clicks and conversions in a clever way that your audience will appreciate. To close off, I'm sharing the list of the examples we covered above so you can see them all at once, with a few additional phrases to try out.

Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in local SEO, copywriting, and conversion optimization, and she finds life to be exponentially more delightful on a bicycle. Home Blog. Last updated: October 5, Kristen McCormick. Sign up to get our top tips and tricks weekly! Also known as CRO, conversion…. Most people associate conversions with the moment a website visitor becomes a paying customer.

Heatmaps are visual reports that represent recorded clicks on different areas of a web page. The information provided in a heatmap is extremely valuable to…. You need to learn how to make a good landing page that…. Over , websites use Crazy Egg to improve what's working, fix what isn't and test new ideas.

This content is reader-supported, which means if you click on some of our links that we may earn a commission. Skip to content. Share on: Twitter LinkedIn Facebook. For instance, compare these two call-to-action phrases: Are You Ready to Subscribe? Subscribe Now! Call this number now to get our low-low price! Want more information?

Call Like what you see? Visit us at the corner of 1st and 2nd Streets! See what I mean? Always test. Why the CTA phrase works People prefer to receive than to give. In this case, X represents a result. Do You Want to X?

Activate X Today! Activate your day free trial today! Activate your free shipping offer today! Limited quantities available! Why the CTA phrase works Sometimes, simplicity is better than creativity. There are several ways to structure CTA phrases like this: Join , other marketers and subscribe to my email list. Become one of the 23, people who subscribe to my emails. Join the club! Over , fitness enthusiasts request my emails. You could, too! Why the CTA phrase works When you have a big email list , you might as well use it to your advantage.

So they join. And it better be something of value. You might typically see these types of calls to action on a blog: Continue reading Become a subscriber Donate to our sponsor Spread the word on social media The call to action buttons of a B2B company could read as : To get started, click here Join now Trial Offer Contact Sales Click-through rates can be improved by clearly communicating what the user can expect when they click on a button or take the next step.

What is the purpose of a call to action? Drop us a line today! Contact Us Now. What makes compelling call-to-actions. Visible: Generally, the font size for the call to action needs to be large enough to draw attention. Offering a clear benefit: Telling the user clearly what he or she will receive from completing the transaction is an effective method of enticing them. Sense of Urgency: On the internet, customers are easily distracted by advertisements, so a sense of urgency such as a limited-time offer may prompt them to take action right away rather than delay.

A call to action strategy. Have multiple calls to action Calls to action, including those in emails, websites, and blogs, are the most common. Decide where to locate strategically On your site, in your sales letter, or in other content, including a CTA on the first page. If you want to encourage people to sign up on the side of your content, include a sign-up button or offer there. Providing a way to further engage them at the end of your text could make them more likely to read your next page or sales letter.

CTAs should be visible and prominently displayed on a web page. Use graphics or visual embellishments to make CTAs more visible. Use clear, readable type. Put contrast between your submit button and other CTA elements on your website, so they stand out clearly. Be sure to include phone numbers and e-mail addresses in the CTA.

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